Internet AND Search Engine Basics
- What is Internet Marketing?
- Importance of Internet Marketing
- Types of Internet Marketing Methods
- Basics of Search engines and Directory
- How the search engine works?
- Google Search Engine Architecture
- Search Engine Algorithms
- Page Rank Technology
- Latest Updates about Algorithms
- Understanding the SERP
- Using Search Operators
- Google WebMasters Tools
Keywords Research and Analysis
- Introduction to Keyword Research
- Business Analysis
- Types of Keywords
- Keyword Research Methodology
- Keywords Analysis Tools
- Adwords Tool / Wordtracker / Search Insights
- Competition Analysis
- Finding the good keywords
- Localized Keywords Research
- Language Based Keywords
On Page Optimization
- On-Page Optimization Basics
- Domain Names in SEO
- Website Structure and Navigation
- Creating Filenames in Site
- Title Tag Optimization
- Meta Tags Optimization
- Copywriting and SEO Copywriting.
- Header Optimization
- Anchor Links Optimization
- Snippets Creation
- Image Tag Optimization
- Footer Optimization
- Creating an txt, xml sitemaps
- Sitemap Generation Tools
- URL Rewrite Techniques
- Using Robot.txt
OFF PAGE OPTIMIZATION
- Introduction to Off-Page Optimization
- Directory Submissions for SEO
- Submission to search engines
- Local Business Listing
- Classifieds Posting
- Forum Signatures and Commenting
- Linking Building Methodology
- Types of Linking Methods
- Free Links / Paid Links
- Writing a Press Release
- Article Submissions
- Video Submissions
- Blog Commenting
- Black Hat SEO techniques
Reports and Management
- Website Position Analysis
- Introduction to Google Analytics
- Installing Google Analytics
- Basics of Google Analytics
- Visitors Reports
- Geographic Reports
- Traffic Sources Reports
- Keywords Reports
- Goals and Conversions
- User Access and Reports Sharing
Course Takeaways
* Course presentation
* SEO reporting
* SEO lab works
